KUVEMPU UNIVERSITY
OFFICE OF THE DIRECTOR
DIRECTORATE OF DISTANCE EDUCATION
Jnana Sahyadri, Shankaraghatta – 577 451, Karnataka
Phone: 08282-256426; Fax: 08282-256370; Website: www.kuvempuuniversitydde.org
E-mails: ssgc@kuvempuuniversity.org; info@kuvempuuniversitydde.org
TOPICS FOR INTERNAL ASSESSMENT ASSIGNMENTS (2015-16)
Post- Graduate Diploma in
MARKETING MANAGEMENT
IMPORTANT NOTE: Students are advised to read the separate enclosed instructions before
beginning the writing of assignments.
Out of 20 Internal Assignment marks per paper, 5 marks will be awarded for regularity
(attendance) to Counseling/ Contact Programme classes pertaining to the paper. Therefore,
the topics given below are only for 15 marks each paper.
Paper 1: Marketing Management
1. Types of marketing control. 5 Marks
2. Need for marketing research in the present competitive market environment. 5 Marks
3. Factors contributing to the success or failure of a new product. 5 Marks
Paper 2: Agricultural and Rural Marketing
1. Role of warehousing in agricultural marketing. 5 Marks
2. Major challenges in front of rural marketing. 5 Marks
3. Role of Co-operative marketing in economic development. 5 Marks
Paper 3: Services Marketing and Customer Relationship Management
1. Role of service sector in economic development of a country. 5 Marks
2. Role of personal selling in services marketing. 5 Marks
3. Macro and Micro environmental factors of services marketing. 5 Marks
Paper 4: Marketing Research and Consumer Behavior
1. Distinguish between reference groups and social class. 5 Marks
2. Ethical issues in marketing research. 5 Marks
3. Role of marketing information system. 5 Marks
Paper 5: International Marketing
1. Marketing strategies for promoting FMCGs in International markets. 5 Marks
2. Process of foreign market selection. 5 Marks
3. Steps in designing the control mechanism for International Markets. 5 Marks
-- o --
Click here to view Notification
For more details click here
OFFICE OF THE DIRECTOR
DIRECTORATE OF DISTANCE EDUCATION
Jnana Sahyadri, Shankaraghatta – 577 451, Karnataka
Phone: 08282-256426; Fax: 08282-256370; Website: www.kuvempuuniversitydde.org
E-mails: ssgc@kuvempuuniversity.org; info@kuvempuuniversitydde.org
TOPICS FOR INTERNAL ASSESSMENT ASSIGNMENTS (2015-16)
Post- Graduate Diploma in
MARKETING MANAGEMENT
IMPORTANT NOTE: Students are advised to read the separate enclosed instructions before
beginning the writing of assignments.
Out of 20 Internal Assignment marks per paper, 5 marks will be awarded for regularity
(attendance) to Counseling/ Contact Programme classes pertaining to the paper. Therefore,
the topics given below are only for 15 marks each paper.
Paper 1: Marketing Management
1. Types of marketing control. 5 Marks
2. Need for marketing research in the present competitive market environment. 5 Marks
3. Factors contributing to the success or failure of a new product. 5 Marks
Paper 2: Agricultural and Rural Marketing
1. Role of warehousing in agricultural marketing. 5 Marks
2. Major challenges in front of rural marketing. 5 Marks
3. Role of Co-operative marketing in economic development. 5 Marks
Paper 3: Services Marketing and Customer Relationship Management
1. Role of service sector in economic development of a country. 5 Marks
2. Role of personal selling in services marketing. 5 Marks
3. Macro and Micro environmental factors of services marketing. 5 Marks
Paper 4: Marketing Research and Consumer Behavior
1. Distinguish between reference groups and social class. 5 Marks
2. Ethical issues in marketing research. 5 Marks
3. Role of marketing information system. 5 Marks
Paper 5: International Marketing
1. Marketing strategies for promoting FMCGs in International markets. 5 Marks
2. Process of foreign market selection. 5 Marks
3. Steps in designing the control mechanism for International Markets. 5 Marks
-- o --
Click here to view Notification
For more details click here
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